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About Blush

I'm Erica, owner of Blush Boutique in Urbana, IL. I'm a wife and mother of 3 kids. I have a full time job at the University of Illinois and my side hustle is Blush Boutique. I love shopping and watching trends come and go and come back again with a twist.

Our clothing is always evolving with the trends. In high school for me (1998 to 2001) hip huggers were where it was at, wide legged and bootcut jeans, and shorter tops. I remember when skinny jeans became the "in" thing and I refused to wear them at first. I remember feeling silly in tunic tops after wearing cropped tops for so long. I remember how uncomfortable I felt in high waisted pants after wearing hip huggers for years (except after babies they were a welcome addtion to my closet).

Our style, likes and dislikes are always evolving with our clothing. Some of us dress in what makes us feel good or to make a statment. Some of us like to stay on top of ever changing trends while others like to keep it classic and never go out of style. I love clothing because it is a way to show the world a small part of our personality without speaking.

I think that everyone should be able to look and feel good about themselves without breaking the bank. No matter what stage of like you're in, I am confident you can find an item or two to add to your closet that will make you feel confident and stylish here at Blush no matter if you're a classic dresser or trying stay on top of all the newest trends.

I hope what you find with my brand is a sense of community, acceptance and a place you can shop and feel good about what you wear.

Need To Know Info

Sizing Help

    You'll see Erica weekly on live
videos in our private FB group "Blush--An Exclusive Boutique" or her Instagram page @HeyEricaK

Erica is 5'3, 36D, curvy and usually
bounces between 150 to 165lbs.  She will always give sizing details for
each item and let you know what size she is wearing. Sizing and fit will also be in all product descriptions so be sure to read the captions next to those cute tops you're adding to cart!

Shipping Info
Blush offers free shipping on all U.S. orders!  

Orders are usually shipped every Saturday, unless otherwise noted on the product page (ex: pre-orders or custom made items).

Blush is not responsible for lost or stolen items, items not delivered or items delivered to a wrong address. It is your responsibility to ensure the address typed in at purchase is the correct address. Please contact U.S. Postal Service for any issues with deliveries being delayed, lost, stolen or delivered to a wrong address.
At this time Blush does not accept
returns.  We include either a size chart, sizing description or a size
reference for all items.  If something just really isn't working for you, please email

If there is any problem with your order, please send an email to

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